“We Make Great Games, Faster and Better” – Johan Persson, Just For The Win CEO & Founder

Staff Writer Editorials, Microgaming 2,389

For the past four years, avid slot fans have enjoyed Just For The Win content on the Microgaming platform. But now we finally have the pleasure of introducing our readers to the man behind the operation: Johan Persson, CEO & founder at Just For The Win.

Read our interview below to see what we’ve learned about the company, their plans for the future, and the recent Kodiak Kingdom online slot release.

  • Hello and welcome to BestCasinos! Thank you for taking the time to chat with us. Can we kick things off with a little background on the studio? Please introduce Just For The Win to our audience.

Hi there! Thanks for having me. Just For The Win is a five-year-old game studio founded by industry veterans from both the game supplier and casino operator side of our business. We all share the same passion for making great games. We currently have studios in Stockholm, Gothenburg and Kyiv and are known for titles like Deco Diamonds, Western Gold and Wolf Howl.

  • So far, nearly 40 games have rolled out of your studio and found their place at dozens of Microgaming casinos online. How would you describe your company’s path over the past few years?

It has been a few hectic, but fun years. We love what we do, and if you do what you love you never work a day in your life. It has not always been smooth sailing, but we have learned a lot over the years, and our mission has never changed: We make great games, faster and better.

“We always go the extra mile to put those Just For The Win quality touches on our products.”

 –Johan Persson, JustForTheWin

  • How has your collaboration with Microgaming influenced the trajectory of Just For The Win?

Microgaming has been a positive influence on the company since its inception. They have years of experience in the industry and knowledge that we can tap into to make better decisions. That, combined with their award-winning distribution network, really helped our product improve and reach a broad customer base. Without distribution, your product simply won’t be seen.

  • Your slot portfolio is quite admirable. Do you have a favourite slot?

I get excited about all of our new releases. Right now, my favourite is the Scarab Kingdom, a five-reel 30 payline Egyptian slot with collection mechanics and a host of features. There’s so much action; every other spin triggers Reel Wilds that stick around for several spins, while collecting tokens to trigger Cleopatra’s Pick and Click bonus. And – of course – there’s the chance of triggering the Pharaoh’s Free Spins (where I’ve managed to get some insanely high multipliers!).

  • Your team has an exceptional ability to bring to life even the most challenging settings and themes – from the Wild West in Western Gold to ancient Egypt in The Temple of Tut. What would you say drives and inspires your team the most?

We all love games, and we love making them. All of our teams, be it game teams, math or sales are always working on multiple projects which makes it all very exciting. To see a game go from napkin sketch to live on a casino is an exciting experience. I am very proud of all of our talented employees.

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  • Now, let’s talk about your recent slot release, Kodiak Kingdom. What can you tell us about this slot?

Kodiak Kingdom is a big game for us and we’re really looking forward to players experiencing it. The game is the next instalment in the Multiplier Mountain series, and that means there are super-valuable Free Spins with the potential of near-infinite spins and multipliers. The game is beautifully rendered and takes you away to the jaw-dropping Alaskan wilderness. There are 4,096 Ways to win, and the stacked Kodiak Bear Symbols have a generous paytable –  combine that with Multiplier Wilds, and there is significant potential throughout the entire game.

  • We caught a sneak peek of the game, and we have to say – it looks incredible. What is your favourite part of Kodiak Kingdom?

It’s impossible to not immediately think of Free Spins, where you can build up a massive multiplier. That’s exciting and always gets me out of the chair. But there’s something special about the background in that game: the animated running river creates an environment that felt real and welcoming.

  • Our readers are curious about the behind-the-scenes of slot making. How long did the production process for the Kodiak Kingdom last?

Kodiak Kingdom took around nine months to finish. From idea to certified and live. All games are of course different, but what stays the same is the care for details. We always go the extra mile to put those Just For The Win quality touches on our products.

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  • What was the biggest challenge during the making of Kodiak Kingdom?

Our biggest challenge was building a game that stood on its own while staying true to all the mechanics players loved in Silverback Multiplier Mountain. We knew we needed to retain the massive win potential and the super valuable Free Spins, but we wanted to find new ways to deliver on these aspects to give Kodiak Kingdom its unique feel and play experience.

  • Can you tell us more about your other plans for the rest of the year and beyond?

We just released a feature-packed holiday-themed game and 2022 looks very promising with an action-packed roadmap. More on that next time!

  • Thank you for taking the time to talk to us. We loved having you here! Is there anything you’d like to add as a message for our readers?

Of course – any time! We love hearing from our customers, so you must let us know if there is any feedback on the games we produce, be it positive or negative. Thank you for the chat!


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