Genting Teams Up with IGT to Launch New Game Product in UK

Staff Writer New Casinos & Games, IGT 676

Genting has collaborated with International Gaming Technology (IGT) to launch the first of its kind SpinSplosion. This deal will come as a huge opportunity for the UK players to enjoy one of the most interactive tournaments for the first time ever.

SpinsSplotion Coming to England

Adding SpinSplosion to its offering, the UK branch of Genting is introducing a new level of competitive slot entertainment to the United Kingdom.

Genting Casino Manchester and Genting International Casino Birmingham will offer SpinSplosion as “a truly new and exciting interactive experience for players” where players collect points by touching the falling symbols before they hit the bottom of the screen. Genting Casino Southampton, Westcliff and Sheffield are getting ready for the launch as well.

Sharon Lynch, senior electronic gaming manager at Genting UK, commented: “We have always been incredibly proud of our gaming offering at Genting UK, and we are delighted to be able to offer our valued customers the opportunity to play the new SpinSplosion Tournament.“

“It’s fantastic to be the first casino in the UK to offer the gaming experience, and we know that this will be a huge hit with our loyal customers” she added.

Genting Going Forward

Genting group has recently worked heavily on ramping up their digital activity.

They appointed Jeremy Taylor, a former Betsson executive, as managing director for interactive operations. The first thing he put his hands on was assessing online casino, live dealer and sportsbook opportunities for the company in regulated markets across Europe and identifying the growing potential for Genting’s brands.

Referring to Taylor’s appointment, Mark Sergeant of Genting said: “As retail casino experts, we needed a heavyweight online and mobile gaming executive to lead the interactive business. Jeremy is the ideal man for the job and we’re looking forward to seeing the business grow under his leadership from our new Maltese base”.

Aside from streaming from land casinos in Birmingham and Manchester, Genting plans to launch a third service from its casino in London’s Mayfair, Palm Beach casino.

Another valuable member of the team, Alison Brincat, was brought in to lead the company’s sports betting and online casino brands in order to strengthen the affiliate program.

“Genting is a huge global business with a significant UK casino estate, and big ambitions for their mobile and web casino and sportsbook brands. It’s a great time for me to be joining the team, and I’m looking forward to working with both current and new affiliates to capitalise on the success Genting Casino and Genting Bet have seen to date,” Brincat said about her new position.

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