Swedish operator LeoVegas announced the launch of GoGoCasino as the first brand on its proprietary multi-brand platform. GoGoCasino is operated under the collective name “Brands of Leo”, with an alluring design that will complement and diversify the Group’s brand portfolio.
This brand is developed by a small team using the groups’ available resources, following LeoVegas’ plan to increase efficiency in the company utilizing existing resources from within the business. It is initially being launched in Sweden but it will go live in more markets soon.
The multi-brand strategy and Brands of Leo are only a small part of the operator’s growth plans. Their goal is the achievement of the financial targets of €600m in revenue and €100m in EBITDA by 2021.
Gustaf Hagman, LeoVegas’ Group CEO, described GoGoCasino as a brand that will fill a hole in the market with its modern and fun tone that conveys a smooth experience.
“For customers who value simplicity and speed, GoGoCasino sets an entirely new standard for the industry. The start and response from customers have been very positive and we are capitalising on the group’s strengths, experience and economies of scale,” he says.
It is clear from the initial discussion of the Brands of Leo launch that their goal is to raise the bar in the industry by offering their clients a global brand with a local touch, which turned out to be a successful strategy for LeoVegas.
When asked about their further expansion plans, Hagman said: “To meet needs that have emerged in certain markets, we now plan to launch more brands. These will be distinctly targeted to different customer groups, some of which are looking for niche functionality and others that are driven by the charm of novelty that a new and fresh brand offers.”