LeoVegas Promotes its New ‘Rocket X’ Brand

Staff Writer New Casinos & Games, LeoVegas Casino 1,581

The King of mobile gaming is grabbing a firm hold of the crown and it seems there is little to be done to take him off the throne.

LeoVegas Continues to Push Forward

As one of the standout names in the ever-growing online gaming industry, LeoVegas is continuously investing both funds and ideas into strengthening its flagship status on the market.

It was back in January when LeoVegas signed an agreement to purchase Intellectual Property & Software Limited (IPS) and related assets from two other companies – which included branded firms such as 21.co.uk, BetUK, Slotboss and UKCasino and the total of 22 new sites.

Having packed its portfolio by these valued and respectable names through this £65 million purchase, LeoVegas is now making sure to enhance and unify its presence on the market with particular highlight on the United Kingdom and its overall position in the mobile gaming vertical.

Rocket X

With that in mind, LeoVegas moved on to announce that all of its newly-acquired assets will be united under a single unit which will become known as the new ‘Rocket X’ Brand.

“Rocket X has a strategy that focuses on digital and data-driven customer acquisition and thereby has one of the market’s most effective customer acquisition models.”, LeoVegas commented.

From the first moment it hit the market, LeoVegas has been pursuing a global brand strategy and will the Rocket X it is now one huge step closer to achieving its goal.

“In larger markets the group’s two global brands, LeoVegas and Royal Panda, can be complemented with a local, multibrand strategy.”, it’s being added.

The United Kingdom market is of particular interest for the company as its pure scale can warrant that working with several brands will attract various types of customers.


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