Mr Green Extends Kambi Deal

Staff Writer New Casinos & Games, Mr Green Casino 972

Mr Green online casino and Kambi have extended their 2016 deal which will see the operator integrate the provider’s sportsbook from a newly acquired Redbet brand.

This means Redbet will switch from its current sportsbook provider, SBTech, to Kambi. The integration is expected to be finalized in the third quarter of 2018.

Upgrading the 2016 Agreement

The award-winning online gaming operator Mr Green has chosen Kambi Group PLC as its sportsbook supplier back in 2016.

The integration of Kambi Premium Sportsbook allowed Mr Green to create a customized sports betting experience and was also a testimony of the quality and integrity Kambi had to offer. The new deal is only an extension and adaptation of the previous multi-year service deal relating the lately acquired Redbet which is now set to integrate the Kambi sportsbook.

Kristian Nylén, Chief Executive Officer of Kambi is satisfied with the contract extension.

 “I’m delighted to have signed this extended deal with Mr Green, and happy to welcome its Redbet brand into the Kambi network after being selected ahead of its current supplier. Mr Green has been successful leveraging the Kambi technology to develop unique and differentiated sports betting experiences, and I look forward to Redbet benefiting in similar fashion.”

JesperKärrbrink, CEO of Mr Green LTD, commented Kambi is an ideal partner and the deal will undoubtedly help the firm expand into sports betting vertical in a different way.

“In Kambi we have a supplier which gives us the control and freedom to follow our own strategic path and create bespoke sports betting experiences for our players.”

Perfect Partnership

Redbet will switch from SBTech to Kambi powered offering in the following months. Mr Green believes that in Kambi they found a perfect partner that combines having a proven financial performance track record in regulated markets and flexible tool set and data-driven approach to player experience compelling.

“As such, we are happy to sign this contract renewal we also look forward to Redbet being on the same platform as Mr Green enabling us to increase efficiency in our Sportsbook operations while offering different user experiences reflecting the two brands Mr Green and Redbet” Jasper added.

Mr Green acquired Evoke Gaming including the gaming sites Redbet, Vinnarium Casino, Bertil and MamaMia in December 2017 for €7 million.

Redbet offers sportsbook, casino and poker, and also holds a strong position, primarily in Sweden and the UK. Mr Green believes that Redbet has major potential to grow in parallel with Mr Green and develop into a global brand.

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