NetEnt Kicks Off Groundbreaking Widget Linking Sports Betting with Live Casino Action

Staff Writer New Casinos & Games, NetEnt 1,335

A dominant online casino software developer NetEnt has taken another huge step towards establishing itself as an absolute leader in the industry.

Ahead of the forthcoming World Cup in Russia NetEnt has kicked off an industry-first cross-linking tool which gives players a chance to play live casino games and bet on sports at the same time.

“Sports Betting Widget offers a new type of cross-sell opportunity, as operators will not have to worry about missing out on sports-betting revenue while gaining revenue on other products, as players can use both simultaneously.”, Chief product officer of NetEnt Henrik Fagerlund was quoted.

NetEnt’s Live Sports Betting Widget

This particular widget is utilising a unique streaming technology and content management tool to offer a seamless gaming experience for both the players and operators. Live casino players will be given a look into the current – in-play – odds on any sport, match or marketplace on any NetEnt Live game table.

“This is a product unlike anything the market has seen before and we are releasing it at a very exciting time, with the start of the World Cup only a few weeks away.”,Henrik Fagerlund added.

With the 2018 World Cup in Russia rushing forth, the operators are expected to come forward and introduce this widget to offer their customers a unique playing experience.

Stoixman has become the first one to sign up for NetEnt’s Live Sports Betting Widget and will offer pre and in-play betting odds alike in an effort to present its customers with the ultimate user experience, which remains the company’s ultimate goal.

“That’s why we worked closely with NetEnt in order to create an innovative way of combining Sports Betting with Live Casino.”, Head of Casino from Stoiximan, Ioannis Kalambokis, said.

Being another application of the Chroma key technology, the Sports Betting Widget follows a successful launch of NetEnt’s Live Sports Roulette which allows players to keep up to date with all scores and real-time World Cup updates without ever having to leave their Live Roulette table.


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