NetEnt Presents FashionTV Slot and Boosts Connect Platform with New Suppliers

Staff Writer New Casinos & Games, NetEnt 153

NetEnt has inked a new partnership with FashionTV. The company also broadened the portfolio of content on the firm’s aggregation platform via three new integrations.

Breaking into Fashion

NetEnt has recently announced a new link-up with FashionTV Gaming Group. As a result, the supplier will produce a slot on the fashion channel’s song ‘I Want to be a Trillionaire’.

This collaboration sees the firm strive to actively leverage the global recognition of the FashionTV -brand and its international network. The network reaches over two billion viewers.

Bryan Upton, NetEnt Director of Games, stated:

“FashionTV has something different to offer the online casino sector.”

According to Upton, the channel offers its brand identity, its reach, and the power of its global network. Moreover, the industry will benefit from its “understanding of how to create engaging and unique content.”

He added that he hopes to combine NetEnt’s unequalled ability to work with brands, with FashionTV’s “sheer global recognition and marketing power.”

“The ‘I Want to be a Trillionaire’ song is loved by millions of fans all over the world. We look forward to bringing ‘The Trillionaire’ game, inspired by this popular song.”

The director is confident it will add a touch of glamour and bling to NetEnt’s industry-leading portfolio.

Triple integration

In addition to this, the Swedish company has added the first three suppliers to its recently launched Connect Platform. Connect with Games Inc, G (formerly known as Gluck Gamevy) and Scout Gaming Group will be providing content. Of course, Red Tiger content is included as well.

“We are very happy to grow the NetEnt Connect portfolio of content,” said Rob Fell, director of NetEnt Connect. “The three suppliers whose content will now be available to operators through Connect shows our commitment to diversifying the overall portfolio.” He also said that adding scratch cards and fantasy sports complements NetEnt’s and Red Tiger’s content in a great way.

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