Playtech’s Games Marketplace platform is growing. The online casino content developer has announced new content integrations to the famous platform.
It was announced that Quickspin, Eyecon, and a few other developers will join the Games Marketplace in the near future.
So far, the platform has been a kind of a hub for award-premium providers across the globe. By expanding the content base, Playtech ensures expansion of the scale and reach of the showcased gaming collection.
As a top-tier provider, Playtech represents a “powerful offering” for potential partners. The scope and distribution are the main reasons why so many industry-leading providers collaborate with Playtech. By uniting with other providers, Playtech creates and offering with “significant mutual benefits”, the Playtech VP of Product Strategy said.
The said benefits include a single platform for content search, configuration, and information. All licensees that join Playtech’s Games Marketplace gain access to a wealth of world-class content. They also get a chance to distribute their titles through the Marketplace.
Playtech’s Open Platform (POP) is there to enable smooth delivery of content to the players worldwide. The companies that hold Playtech licenses have better chances of reaching wider audiences via Playtech’s distribution network.
The VP Anthony Evans added: “While these content providers gain greater exposure, we know our customers will love the expanded content offering now available to them. Playtech Games Marketplace is fast becoming the industry’s home for great content, emphasising Playtech’s wider role as the essential infrastructure of the industry.”
The key ingredient of all contracts and agreements is bonusing technology. Through agreements, providers seek to build a connection between Playtech, customers, and their content. In a way, Playtech is the link between suppliers and their potential audiences.
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