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The world’s leading omnichannel online gaming software, products and systems developer and provider Playtech has reached an important agreement which allows the company to expand its global presence.
Playtech announced a contract with the Polish national lottery operator Totalizator Sportowy to supply its online casino platform and deliver its full suite of casino games and services. The full deal also includes the integration of Playtech’s top-notch casino platform together with a wide range of marketing and consultancy services.
The 60-year-old state owned operators sanctioned an exclusive contract following a successful public tender.
“Totalizator Sportowy has been supplying lottery and gambling products for more than 60 years and is the largest operator in Poland. We are thrilled to have been selected as its new online casino partner and I’m delighted to be able to announce this agreement today.”, Playtech CEO Mor Weizer said in an official statement following the announcement.
Weizer believes that scale and flexibility of Playtech’s gaming platform makes this company a partner of choice for world’s leading land-based operators which are best placed to act as a bannermen in newly regulated online markets.
The newly-agreed deal marks another important milestone in Playtech’s continuing strategy of partnering with leading land-based establishments to promote its IMS platform which prides itself on the data-driven marketing and CRM capabilities.
Totalizator Sportowy boasts a network of more than 16,000 points of sale operating in the online system.
The Polish state-own gaming company is one of the biggest pillars of financing the country’s sport and culture as two of most important aspects of social life.
As one of the world’s pioneers of online gaming sector and a company established in 1999, Plytech fits perfectly into Totalizator Sportowy’s mission and approach which have both been centred on the continual development.
With this new partnership that is expected to be strengthened and further solidified over the forthcoming years, Playtech is making sure to maintain its leading, best-of-breed role in the industry.