Scientific Games Renews Partnership with Kentucky Lottery

Staff Writer New Casinos & Games 1,448

Scientific Games, supreme American provider of gambling products and services to lottery and gambling organisations worldwide, has recently signed an eight-year extension to its collaboration with Louisville’s Kentucky Lottery.

The firm will go on providing instant games to players all over the American state of Kentucky.

Money for Old Rope

The content provided includes the classics and fan-favourites such as Bluegrass Blowout scratch and the Wild 8s, as well as some fresh additions including the rewarding Folding Money Doubler, oversized game Big Money, and multi-scene game Big Blue/Big Red 8s.

Scientific Games will also integrate its very own Cooperative Services Program (CSP), which will ensure full category management of instant games to the Kentucky Lottery and its wealthy network of almost 3,000 retailers.

Pleasure Is Mutual

Kentucky Lottery president Tom Delacenserie has provided a commentary on the new strategy by saying that there is a solid reason why they had chosen to “extend [their] instant games contract” with Scientific Games. Namely, Scientific’s track record shows they provide state-of-the-art games as well as support strategic planning for Kentucky Lottery’s instant game portfolio.

Delacenserie has also praised Scientific Games on its product solutions and advanced logistics. Kentucky Lottery is certain that this partnership will just continue to grow in the best way possible, with the aim of distributing its “instant games in the most efficient manner possible across our retailer network – and ultimately help us increase revenues for the Commonwealth of Kentucky.”

John Schulz, senior vice-president, instant products at Scientific Games, has also added that with Scientific’s 40 years of experience in the instant products and lottery industry combined with the Lottery’s highly skilled team, their expectations are high. Schulz believes it is “a win-win that will get even better with the addition of our full category management CSP, which will include our SciTrak instant game management system.”


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