888 Cuts the Ribbon on a New Deal with BlueRibbon

Staff Writer Industry News, 888 Casino 3,104

One of the largest and most popular online casinos, casino 888, has just signed a new deal with BlueRibbon. Both brands are actively trying to expand their client and player base. Hence a deal was struck for mutual benefit.

Thanks to the deal, 888 will obtain a set of “product-agnostic, real-time gamification tools”. Plus, the operator will start offering personalised jackpots to all players via its new partner.

Winning the Blue Ribbon

The deal is the result of 888’s intention to improve the gaming experience for the players. Both companies aim to enter new markets and partner with leading providers. One of the main goals is to optimise the advanced systems and gaming platforms around the world.

And they will start with their partnership. This deal brings 888 a plethora of benefits. First of all, 888 gets a robust set of personalised tools designed to increase engagement and player loyalty. By joining the BlueRibbon Engagement platform, the casino operator will enhance player loyalty and brand differentiation.

Furthermore, it will enhance its ability to engage punters in multiple regulated markets.

A Prize for Effort

BlueRibbon company is excited about the partnership. As it prepares to deliver completely seamless experiences across 888’s verticals, BlueRibbon is making plans for the future.

The new partners have a lot of innovative ideas in store for the near future. After 888 completes the integration of tools, it will first reward its players with numerous perks. Various tools are available, such as a jackpot widget for each player — the widget gives the players a chance to monitor the growth of their money pot.

Here is what Guy Cohen, SVP of B2C at 888 said of the partnership:

“Rewards and engagement are top of the agenda at BlueRibbon, and this bodes well for our online casino offering, which prides itself on gaming excellence across the board.”



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