888 Holdings Expands Its Italian Footprint

Staff Writer Industry News, 888 Casino 1,894

Founded in 1977, 888 Holdings Public Limited Company – otherwise known simply as 888 – went through a significant growth over the past decades to become one of the world’s most popular online casino software and service provider.

888 is a company which operates several trusted gambling brands, with 888 Casino standing as the most prominent one.

This gaming giant also boasts 888 Poker, 888 Bingo and 888 Sport brands which have cumulatively contributed to the company’s glowing reputation.

888 is focused on providing their customers and B2B partners with market-leading and innovative gaming products. These are localised to allow players to enjoy their favourite games in languages they are familiar with and – most importantly – wrapped in a safe and secure environment.

Following its main aim and focus, 888 Holdings has announced an expansion in the regulated Italian online gaming market with the arrival of its poker brand.

Poker enthusiasts in this European country will now be granted access to the 888poker.it website through desktop devices, whereas the iOS and Android users can access the site through a top-notch mobile application.

With the addition of 888 Poker to its already existing Italian portfolio, 888 Holdings is significantly expanding its reach with another major brand, adding to casino and sports betting websites which have previously been custom tailored for the Italian players.

888 will sweeten the launch with an extensive marketing campaign that will see its players get splashed by a series of welcome bonuses and special offers for new customers which will include a chance to win a trip of a lifetime – to the annual tournament in Las Vegas, United States.


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