The omni-channel gambling giant 888 has made an important milestone by entering the United States market through its bespoke sportsbook service 888Sport.
Kicking it off on 10 September, 888 is offering its full suite of sports related gaming options in the Garden State.
With the removal of the Professional and Amateur Sports Protection Act (PASPA) the sports betting in the state of New Jersey went through a proper revolution and 888 currently leading the line of six sports betting operators in the state.
“The launch of 888sport.com in New Jersey is a major milestone for the company in our ongoing expansion across the regulated US online gaming market and provides 888 with a unique and truly multi-product proposition in what is currently the largest regulated US state”, Itai Frieberger, CEO of 888 Holdings, said.
Sports betting introduction is expected to be a major boost to New Jersey’s economy and there is no doubt that 888 – as one of the most prominent names in the industry and the company that already supplies poker and casino operations in the state – will play its part.
The latest financial reports showed a 7.9% decrease in poker revenue in New Jersey to $1.84 million, whereas the yearly drop saw an 11% dip. New Jersey attempted to boost the numbers through a liquidity sharing deal with Nevada and Delaware, but the numbers turned out to be lower than expected.
As a cross-branch operator, 888 hopes its sportsbook service will move players across all verticals – poker and casino – as more operators move into the sports betting arena in order to give the entire gaming industry a boost.
888 has decided to stick with Kambi, the company’s preferred sportsbook provider, as platform provider for the New Jersey online service.
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