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AvatarUX has become the fourth independent game studio to partner with Yggdrasil Gaming following Rabcat, Northern Lights and Fantasma Games.
AvatarUX will join invite-only, semi-open platform as a part of the Yggdrasil Game Server Masters programme.
The YGS Masters was designed as a strategic initiative that will shorten and strengthen the gaming’s increasingly fragmented value chain and enable smaller, independent studios to receive the support of a strong partner with the ground-breaking technology.
AvatarUX is immensely excited to be working with Yggdrasil since their Masters programme is rapidly growing and has a great tendency to become the leading venture that enables independent studios to grow and show their best. AvatarUX strongly believes in their unique content and are confident this deal is just the thing they needed for a huge break-through.
Carson Wan, Managing Director, AvatarUX, said that they are looking forward to being a part of the programme.
“Our games are unique. Why do we make slot games in Asia for the European market? Well, it worked for Bruce Lee! YGS Masters now gives us the opportunity to use Yggdrasil infrastructure and platform capabilities, including BOOST, to really push us, enhance our games and take our business to the next level.”
AvatarUX is a real-money and social games studio with a strong focus on users’ experience.
They are mixing video and casual game concepts with casino features and their products feature action-packed 3D graphics and state-of-the-art in-game gamification. They will deliver games with Asian DNA to the European market and the first game to be delivered is Kingpin.
This latest deal enables Yggdrasil to be the exclusive distributor of this breed of games and on the other hand, AvatarUX will gain access to BOOST, Yggdrasil’s collection of in-game promotional tools, allowing them to develop their own versions of these tools within their game clients. This also includes the ability to run network campaigns and create an irresistible mix of awesome content and features.
“We are hugely excited to be partnering exclusively with AvatarUX. What we have seen so far has been stunning so we can’t wait to release a series of collaborative new titles onto the market. As publisher looking to work with studios around the globe that fit local criteria” Stuart McCarthy, Head of Studio Partnerships at Yggdrasil, said.
“YGS Masters is about forming partnerships with the world’s premier independent studios that fit in with local criteria across a multitude of markets. This then brings new, high-quality and highly original gaming experiences to our customers.”