Betsoft Pens Content Agreement with Hungarian Grand Casino

Staff Writer Industry News, Betsoft 1,234

Well-known online gaming software provider Betsoft Gaming has recently signed a content agreement with Hungarian online operator Grand Casino. Reiterating its dedication to new markets, Betsoft is expanding its influence on the Hungarian audiences.

The contract in question is quite extensive: all of Betsoft’s AAMS-certified games, including outstanding titles from the Slots3TM collection will be integrated in Grand Casino.

Crossing the Barrier

Grand Casino shares both its name and a parent group with a long-established land-based casino headquartered in Debrecen, Hungary. This heritage is key to Grand Casino, as a newly established online operator, to earn accreditation from the European country’s governing body, due to Hungarian online market being strictly regulated, with a special emphasis on allowing new entrants.

Grand Casino is now one of only two online operators to cater to Hungarian players, and as such, the firm plans on leading by example when user experience is concerned. Aaron Axisa, Account Manager at Betsoft has declared, “With a team of international iGaming veterans, supported by more than twenty years of land-based experience at the group level, Grand Casino recognises the importance of not just acquiring new players, but keeping existing ones engaged.”

Axisa goes on to explain that they at Betsoft strongly believe in rewarding players with excitement and innovation continually, and that they find the ideal partner in Grand Casino. The Betsoft representative has concluded by saying that Betsoft is thrilled to be able to work toward the mutual goal with a partner who “shares [their] principles.”

The agreement goes on to include Grand Casino integrating new AAMS-certified Betsoft games as they are launched, thereby providing a reliable flow of fresh content in the growing market.

Shanta Segabon, Grand Casino’s Chief Marketing Officer, has said, “We have a cast-iron commitment to creating the best possible player journey, through continuous product innovation.”

Segabon says that they at Grand Casino pin their hopes on this venture, and that the casino’s success will rely on two segments: the satisfaction and retainment of customers and the online operator’s ability to partner with top notch providers such as Betsoft.


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