Betsson Teams up with GiG for Marketing Compliance Tools

Staff Writer Industry News, GiG Games 496

The Swedish online betting company Betsson Group has just inked a deal with the prominent star of iGaming GiG. The deal involves the provider’s marketing compliance tools which Bettson will now have access to.

Strength in Numbers

The marketing compliance tool, or better known as GiG Comply, is designed specifically to ensure regulatory compliance and to reduce the strenuous hand-operated checking of affiliate sites. Thanks to the technology that is incorporated, GiG Comply scans and analyses across tens of thousands of web pages, images and URLs – all with the widest reach in the market. Furthermore, the tool also gives the operators access to detailed analytics and reports, including brand mentions.

The deal helps Betsson Group strengthen its control over third-party advertising and protect their brand from being promoted and marketed on websites that are not safe for the brand nor compliant. This adds a new level of protection to their compliance efforts.

Speaking about this agreement, Ronni Hartvig, chief commercial officer at Betsson Operations, says:

“We are looking forward to working with the GiG Comply product to reinforce Betsson Group’s existing compliance processes. The product will support us in guaranteeing that affiliate activity and marketing is compliant and sustainable.”

Top-Performing Service

Betsson Group is not the first to recognize the power and quality of GiG Comply. In April, Kindred Group, which is the owner and operator of 32Red and several other subsidiaries, signed a deal with Gaming Innovation Group for the integration of B2B marketing compliance technology.

GiG’s aim is to transform the gaming industry with its revolutionary products which, along with marketing compliance tools, include numerous casino game titles. Its content is present in numerous markets where the provider has active distribution deals, including the latest deal with SkyCity for an online casino in New Zealand.

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