One of the leading slot developers, Big Time Gaming, has unveiled a new deal with a leading marketing platform provider, First Look Games that will amongst other things help with heightening the company’s marketing techniques.
With the marketing platform providing a direct link between game studios and affiliates to maximize exposure of their titles, Big Time Gaming will utilize the partnership to have up-to-date, accurate information and assets for their games with online casino affiliate sites and publishers.
Thanks to the deal, the developer can upload its entire portfolio of slot titles to the First Look library, including game information sheets and marketing assets, which can then be downloaded by affiliates, for each individual game or in bulk.
Even though Big Time Gaming is one of the most popular slots developers around the globe right now, and certainly needs no introduction, it will definitely be able to reach more players than ever before thanks to the First Look Games platform, pointed out Tom Galanis, founder of First Look Games.
Nik Robinson, CEO of Big Time Gaming agreed, by saying: “We’ve never pushed out our assets to affiliates before, we have just let the games speak for themselves, however, Tom’s unique approach will enable our games to shout from the rooftops!”
According to Robinson, online asino affiliates will now “have the game content at their fingertips ahead of time, and in some cases for the first time”. As a result, that will enable their games to “reach players in markets all over the world thanks to First Look Games terrific product offering.”
The platform will certainly increase the scale and scope of the exposure BTG is able to generate for their titles, but it will also help improve compliance and ensure the accurateness of the information affiliates are publishing about their games. BTG is also working on putting together “a range of fun, nugget sized promotional videos” for all their content in order to help casinos and affiliates make the most of their brands.
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