Premium online gaming operator 888 has emerged as one of the latest heavyweights to be granted a Swedish online gaming licence.
The operators will hence introduce its top-notch casino, poker and sports betting services into the Swedish market as of 1st January 2018.
“Continued expansion in regulated markets is central to 888’s growth strategy, so we are delighted to have been granted a licence in Sweden, ahead of the market’s regulation coming into force in January 2019”, 888 CEO, Itai Frieberger, commented.
The agreement between 888 and the Swedish regulator the Lotteriinspektionen has been confirmed through a statement 888 sent to its shareholders, whereas the operator has also been listed among hte licence holders on Lotteriinspektionen’s website.
“Sweden is a significant online gaming market and we look forward to further developing our casino, sport and poker offerings for our Swedish customers, so they can enjoy our innovative gaming products responsibly”, Frieberger added.
888 is a company of an outstanding track record of driving growth in newly regulated markets.
The company’s entrance into the Swedish regulated market makes it a natural step for a company whose strength and reputation is underpinned by its proprietary technology platform, marketing strength and CRM expertise.
“During the first half of 2018, the vast majority of the group’s revenues were generated in regulated and taxed markets. We expect this to further increase over the coming years, as more markets regulate online gaming and we continue to leverage our core capabilities to gain market share”, Frieberger concluded.