Sports betting technology provider Playtech BGT Sports (PBS) has reached a new peak with the triumph of its self-service betting terminals (SSBTs) during the FIFA World Cup 2018 Russia.
With the finals approaching steadily, PBS has said that its betting terminals have helped boost increased retail profit for operator clients, taking thus a grander share of in-shop turnover than ever before. Since the beginning of the championship to date, Playtech’s SSBTs have processed more than 3.5 million tickets, which is a 400% surge compared to the World Cup 2014.
PBS rolling out a selection of new products and features including new markets, and improved cash-out pool, Match Accas and goalscorer options has certainly helped the growth. Additionally, the enhanced in-play football user experience certainly played a big part in the expansion, and live betting has accounted for 34% of total World Cup turnover, a 12% increase on the previous tournament.
PBS managing director for the UK, Ireland, Asia and Australia John Pettit, has said that the firm is pleased to see the numbers rise and are delighted to have aided generate so much extra profit for their betting shop partners in the UK and Ireland. “We have undoubtedly benefited from the live World Cup TV pictures available in every shop, which have encouraged in-play betting.”
The company has also disclosed that the highest in-play turnover out of all matches was generated by the round of 16 game between Croatia and Denmark, which in had been in fact considered a lower-profile game.
Based on the turnout, Pettit has added, “The message to operators is crystal clear: if you combine pictures with data at the right time the revenues will flow.”
Pettit has concluded, “It’s a simple message and one we’re excited to be helping deliver as we continue to innovate in this space.”