Bragg Gaming Group continues its growth within the UK online gambling market. Through its Oryx Gaming subsidiary, the Group has established a new partnership with Casumo.
Oryx initially expanded into the UK market with 888casino in January 2022. Now, the operator shares its online casino content with four UK operators. It also supplies content in the UK through Novibet and White Hat Gaming, initially receiving its supplier license in 2021.
The deal sees Oryx Gaming offer its content to Casumo, which already offers a range of slots, table games, and sports betting options. Additionally, Oryx Gaming’s Atomic Slot Lab will be available to Casumo’s customers along with 2,000 titles. The customers will now enjoy the operator’s collection of popular titles.
Casumo’s Josefine Hellstrom comments: “We are excited to further expand our partnership with Oryx into new territories. We are finally able to offer our UK players the thrill of Oryx’s content distribution. Oryx has a fantastic content library with games that offer great entertainment to our players by adding unique features, themes, and mechanics to our portfolio.”
According to H2 Gambling Capital, the UK is currently the largest iGaming market in the world. The total addressable market is approximately $5.5 billion.
Bragg Gaming’s Chris Looney says: “We continue to consistently grow our presence in the UK, where our games have quickly become fan favourites. Extending and strengthening our relationship with Casumo to now include the UK is a great achievement for us. The Casumo brand is trusted across a wide local customer base to which we will now be able to introduce our games.”
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