EGT Interactive European Expansion through Deal with Betclic
Renowned provider of digital casino content EGT Interactive is continuing with its intense expansion strategy. The newest deal that the company forged is with the French-listed Betclic. Through the deal, EGT gains entrance into new European markets, including Sweden.
Player Database Expansion
The new deal brings a host of benefits for both parties involved. EGT Interactive, as we mentioned, will get the opportunity to deepen its influence on several markets in Europe. And not only that – its content will reach even more customers than ever before. Betclic and Expekt already announced the appearance of EGT’s portfolio on their platforms. That means that Betclic players can now enjoy a range of top-notch EGT titles, including 40 Super Hot, Amazons’ Battle, The Story of Alexander and Shining Crown.
Joining the Swedish Party
At the beginning of this year, Sweden introduced new regulations for its online gambling framework. As a result, a plethora of internationally acclaimed game developers flocked to the country in search of market exploration. Spelinspektionen, the regional regulator, gave the green light to Betclic for its business operations in the market.
Now, EGT Interactive can join the party as well. Furthermore, the provider will be able to bring its operations in Portugal to a new level as well. After a series of changes in the Portuguese iGaming scene, Betclic was the first brand to get a license for work in the country. EGT Interactive, along with its new partner, can now cement its presence in this prosperous market.
Budding Partnership
The two companies have released statements upon the deal announcement. According to EGT Interactive’s CEO Todor Zahariev, the company is “delighted to sign this agreement with such a trusted and serious partner as Betclic Group.” The ability to grow in the well-known markets and enter the new Swedish market represents a once-in-a-lifetime opportunity for EGT Interactive.
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