GiG Expands Partnership with Enteractive

Staff Writer Industry News, GiG Games 2,826

Gaming Innovation Group (GiG) has recently agreed a deal with iGaming solutions provider Enteractive.

The agreement will see GiG’s gaming brands Rizk, Guts and Kaboo integrated onto Enteractive’s player reactivation platform.

The Help with Boosting Retention and Player Loyalty

Enteractive’s (Re)Activation Cloud service is powered by human interaction. Therefore, GiG will use the platform to boost its reactivation efforts concerning the lapsed customers.

Furthermore, Enteractive’s tool will improve the GiG brands’ player retention rates.  It will also further strengthen the already existing focus and work on responsible gaming by GiG.

Ross Parkhill, GiG, Director of B2C Casino, commented:

” We expanded our partnership with Enteractive’s reactivation cloud to cover all brands and markets.”  He added that they appreciate “the responsible approach, the ease of integration and a solid ROI.”

Pioneers in Player (Re)Activation

The Cloud is powered by human interaction, as we said. Furthermore, it boosts the brand’s profits by activating inactive players. This is done with personalized conversations on behalf of the brand. After all, high touch interactions require empathy and awareness of the human nature, which is missing from automated services.

Mikael Hansson, Enteractive Founder and CEO said how delighted they are that GiG chose them. They aim to assist them in further strengthening their focus on their great B2C brands Rizk, Guts and Kaboo. Hansson added that they look forward to helping them achieve their targets by giving them tools.

More on GiG

In November 2019, GiG launched Next Age Data Platform. The CEO Richard Brown explained that the product’s vision was to create a data platform to drive new cutting-edge solutions. By using one account for all data services, partners have a better level of service.

In addition to this, the Oslo-listed iGaming corporation entered several new markets, including Croatia.  More recently, the company teamed up with Mr. Green, and is now set on conquering Latvia.


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