GiG Initiates Next Age Data Platform

Staff Writer Industry News, GiG Games 442

After shutting down its in-house gaming studio in September, GiG Gaming Group focused on new deals.

In October, the group inked a contract with HooYu to increase its KYC results. The London firm has since assisted GiG to improve every step of the customer lifecycle.

After that, GiG skyrocketed in the regulated market in Croatia, alongside Novomatic’s division Greentube.

Good news seems to be coming from the headquarters in November as well.

A Game-Changer

Gaming Innovation Group has announced the launch of its all new data platform. Naming it “next-generation”, GiG expects a lot from the new project called GiG Data.

GiG Data is a “real-time, cost-effective”, safe and compliant tool.

GiG Data shows off a design that will feature GiG Core, the firm’s iGaming platform. Later on, third party solutions might be added to the data platform. Its main gal is improving data integrity, efficiency and speed. The data platform represents a stronger offering to “GiG’s internal operations and those of its customers”.

As for existing clients, they will migrate to the current data platform in 2020. New customers will access it from the end of 2019.

A Fast and Scalable Self-service Tool

GiG Data will produce data and back office reports in real-time and improves business intelligence. It caters for a compliant and safe data framework responsive to the critical data for both GiG and its partners.

Standard KPI libraries come along across all tools. Artificial intelligence apps will also work together to bring the best responsible gaming tools.

Richard Brown, CEO at GiG, commented on the new data platform. They are happy to add a new platform to their B2B solutions, Brown said.

“The vision behind the product was to invest in creating a data platform to drive new cutting-edge solutions.” GiG plans to use them both internally and propose them to customers.

“The platform improves the way we store and manage data,” Brown highlighted. It increases service level to the partners and acts as one account for all data services.


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