GiG Partners with GroupVery to Maximize Personalization for Clients

Staff Writer Industry News, GiG Games 3,172

Gaming Innovation Group (GiG) has announced a new partnership with a tech consulting company GroupVery. The UK based company supplies specialist tech teams to customize frontends.

A Perfect Match

According to the deal, GroupVery will be handling the frontend development for GiG’ Platform Services customers with specific requirements.

Gig thinks of them as “the perfect partner” for their in-house industry-leading tech teams. This allows them to focus and concentrate on developing their building blocks for Magic and Wand. In turn, this will speed up the delivery time and enrich the frontend experience for their customers.

GroupVery is a betting industry specialist and has partnered with top operators such as Paddy Power BetFair. Moreover, they work with B2B startups, providing high impact technical teams to work round the clock on specialist deliverables.

Certain markets have specific requirements, where GiG’s current products would require timely and costly specialist frontend development. This would limit its ability to bid on tenders.

However, with GroupVery’s fast and cost-efficient complementary frontend development, GiG can now enter such markets. It could make the potential growth of the business even higher.

Making the Platform More User-Friendly

GroupVery can take GiG’s total solution and personalize it to match the requirements of a specific market. Thus, it will enable GiG’s solution to operate in a previously ruled out market, in a flexible and scalable way.

Chris Armes, GiG’s chief information officer, explained they “will continue to build and offer total end to end solutions for our clients.” GroupVery complements this service “by providing particular specialist components, further personalizing and speeding up the service provided to our clients.”

Christophe Bajc, GroupVery’s chief executive officer, also commented on the partnership.

“We are thrilled of this new partnership with a technology company at the forefront of iGaming Operations,” he said.

Bajc also said they would contribute to their and their customer’s success. They will achieve this by “complementing their existing skills and experience in customizing their frontend projects.”


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