Recently added to our developer directory, Gaming Innovation Group (hereinafter referred to as GiG) has inked a contract with affiliate network Matching Visions. The agreement will see them provide its marketing technology GiG Comply.
The purpose of the creation of the compliance technology lies in the ensuring of compliance, whilst simultaneously offering a reduction in manual checking for affiliate sites. What this does for the Copenhagen-headquartered network is support its bid to maintain marketing compliance in the ever-evolving regulatory market.
The new tool is innovative in many aspects. It will create thorough reports that will include images, links, brand mentions for tens of thousands of internet pages, as well as the links through its web page scanning solutions. All this will be done with the aim of reviewing advertising campaigns more easily.
Richard Brown, chief operations officer at GiG, declared that the company is thrilled to have linked Matching Visions with GiG Comply. The state-of-the-art compliance solution is set to support its affiliate programmes and boost their marketing. In addition, it will support its affiliates “to reach their compliance goals and to protect their end users”.
Dennis Dyhr-Hansen, Co-Founder of Matching Visions, said that his Scandinavian firm is pleased to team up with GiG for this product. “Being an affiliate network, it is our absolute priority to constantly be 100% compliant in order to protect our operators as well as our affiliate partners from being compromised by non-compliant marketing methods,” Dyhr-Hansen stated.
The Matching Visions representative also added that the brand’s goal is to always remain ahead of the game, as that is among their top priorities. Therefore, GiG Comply is the perfect tool to maintain quality.”[It] will enable us to guarantee we are working towards excellence,” Dyhr-Hansen concluded.