Oslo-listed Gaming Innovation Group (GiG) has launched a new Trustly’s Pay N Play product for players in Sweden, Finland and Germany.
Operating Guts as its most prominent of brands, GiG wanted to leverage the trust the brand has built over the recent years and offer both existing and new customers a new way of playing online casino games.
Regan Hobbs, Managing Director of Guts, said: “We’re really excited to have launched the GutsXpress Pay N Play product. Basically, it’s a no frills version of Guts.com, where games are king, no promotions or bonuses. This is for customers whose motivation is to play beautifully crafted Casino games, just straight up game play. For those customers who prefer the full spectrum site and the benefits and UX it offers, Guts.com is for them.”
GutsXpress is probably the most exciting product Guts has launched to date.
Trustly’s Pay N Play system facilitates the whole process significantly by allowing customers to sign-up without tiring registration. This greatly reduces the abandonments that result from the traditional, more drawn-out registration currently in place. Login is more simple and all players have to do is to use Bank ID as a quick way to log in. New players can also quickly and easily register and deposit money safely without a drawn-out registration process.
Both deposits and withdrawals will become instant transactions with Pay N Play and players will have more control over the much-simplified process. At the same time, they will be under the strongest registration and security protocols through KYC requirements which are fulfilled with data direct from the player’s bank.
Robin Reed, CEO of GiG, said of Pay N Play: “It will revolutionise the registration experience for players and enable higher conversion and retention while reducing churn. With instant deposits and withdrawals, this new system makes our promise ‘to provide fair and fun gaming for all’ stronger.”
The deal between GiG and Trustly was announced back in September. The technology is offered to operators on the GiG Core platform, with GiG’s in-house brand Kaboo live, alongside external brands Omnia and the newly launched Dreamz. GiG will offer it to other internal as well as external operators in the future.
This GutsXpress represents the second launch with this registration and payment product this year, following GiG’s Pay N Play launch with the in-house brand Thrills in November.