GiG to Enhance Customer Satisfaction with HooYu Deal

Staff Writer Industry News, GiG Games 2,824

Gaming Innovation Group (GiG) is making an effort to boost its KYC results.

To achieve this, the Maltese iGaming company had inked a contract with London-based computer software firm HooYu.

“Know Who You’re Dealing with”

HooYu is a reputable brand tackling the matters of ID verification and investigation. Since 2015, the firm has successfully dealt with document authentication, data visualisation and KYC projects.

The latter is what’s on GiG’s mind.

GiG looks to smoothen KYC (Know Your Customer) processes at all points of the customer lifecycle.

The online gaming company will from now on be using the HooYu Identify platform. GiG will deploy it using a waterfall model. This means that it will be a step-by-step procedure where each step depends on the results of the previous one. HooYu will check GiG’s identity database and design a smooth, easy customer experience.

Besides, the HooYu customer journey utilises customisable UI and UX tools. They will promote easier ID document validation, facial biometrics and address proofing. Clients will be able to provide source of funds information if need be.

“Opening Up iGaming”

Gaming Innovation Group offers an array of technology and platform solutions to iGaming operators. Additionally, the firm caters for its own customer-facing sports, casino and poker sites.

Since it is one of the most prominent brands in the industry, HooYu came as an obvious choice for the KYC improvement.

Mark Weston, GiG Head of Payments, Risk & Fraud stated that the partnership would reduce KYC review times from hours to minutes. GiG always listens to what its clients have to say and act accordingly. “A fast and easy process is key,” Weston said. HooYu offers an enormous saving of manual effort. That permits GiG to “scale further” and place focus on providing the best games and experience to players.

Similarly, David Pope, Marketing Director at HooYu, said their tools are relevant to both customer sign-up and the lifecycle. They look to “help strike the right balance between a great customer experience and compliance with regulatory requirements.”


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