GiG Unloads its B2C Vertical to Betsson Group

Staff Writer Industry News, GiG Games 232

Gaming Innovation Group (GiG) has just signed a deal with Betsson Group to sell its B2C assets. Betsson Group will, through the deal, acquire several operator brands, including Rizk, Kaboo, Guts, and Thrills.

The brands will remain operational on GiG’s platform for the next two and a half years. Betsson will get the brands and pay a premium monthly fee for GiG’s platform.

The sale is a strategic move for GiG which plans to refocus on its B2B business.

One Step Back, Two Forward

The whole deal is worth €50 million. On the day of the closing, Betsson will pay €30 million to GiG. The acquisition is worth €22.3 million, but Betsson also has to pay the platform fee worth €8.7. The contract states that Betsson must keep all brands and assets on the platform operational for at least 30 months.

The sale of its B2C assets, namely four online casino operators, is a result of the decision to reduce complexity. Gaming Innovation Group plans to enhance the productivity and efficiency of its B2B business. For that, the company decided to free up resources and pay more attention to other parts of its growing business. The company maintains a strong presence in the platform business, as the gambling industry gains more strength through proper regulation.

Other Ventures

The change in the landscape of online casino gaming is a perfect place for GiG’s omni-channel platform. The company is a leading casino and sportsbook content developer, and it has many plans in store for sports betting.

GiG is set to make its technical platform sportsbook agnostic. Several deals are currently underway, as the developer shakes hands with other providers for content distribution. Betsson, the new partner, will also integrate its sportsbook solution on GiG’s platform. Both partners stand to gain strategic advantage with the new deal, as the B2B solutions have no conflict with B2C brands.


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