GVC Teams up with Ainsworth to Launch Slot Games in New Jersey

Staff Writer Industry News 1,149

New Jersey has certainly had its hands full in the past few months, and new ventures are yet to come.  GVC Holdings, a London-listed sports betting and gaming group, has just signed a deal with Ainsworth Game Technology (AGT), and Australia-based slot games supplier with the aim of launching the games in New Jersey’s regulated iGaming market.

Under the agreement, GVS is initially going to launch 20 AGT slot titles on its platform.

More new games will be introduced in the months to come, as they are released. This way, GVC will have exclusive access to AGT games on its network, which not only includes this, but also the GVC-owned nj.partypoker and nj.PartyCasino brands for the period of six months.

A Wake up Call

GVC president of New Jersey operations Kevin Allan, has expressed joy at the fantastic news, which he finds are mutually beneficial for GVC’s B2B partners and the “wider casino playing public of New Jersey.” Allan has added, “The online market has been stagnant for too long, with many casinos offering a similar line-up of content.”

GVC president has also thanked Ainsworth for its support and help to really “shake things up” by contributing with the completely new portfolio of “standout titles which are sure to be a major attraction and point of difference for our network.”

The contract comes back on the back of the recent roll-out of more than 30 games created by GVC’s in-house development studio.

Steady Growth

AGT is one the biggest suppliers to New Jersey’s offline casinos with a market share of close to 10% through titles such as Electric Nights King Strike, Mustang Money and Wild Fire Riches, all of which will be available on GVC’s network later this year.

Jason Lim, general manager for Ainsworth Online, has said, “We are excited to be partnering with the GVC Group for New Jersey and look forward to providing Ainsworth’s land based content online.”

GVC head of content and commercial management Andy Whitworth, has concluded, “Being able to offer their games on our network six-months ahead of the market is a massive advantage for us and – combined with the introduction of our exclusive in-house titles – creates an offer that cannot be found at any other operator in the state.”


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