The global leader in gaming International Game Technology PLC (IGT) has announced that it will be providing online and mobile sporting services for FanDuel Group in Jersey via its famed PlayShot platform. PlayShot will be powering FanDuel utilising the consumer-facing wager website sportsbook.fanduel.com
FanDuel is using PlayShot’s built-in management system to bring forward a custom-made desktop and mobile user experience. The manner the system was integrated in allows FanDuel to design betting promotions and dynamic content for retail, online and mobile all from a single source.
Niall Connell, General Manager & SVP Sportsbook at FanDuel Group, has commented on the venture. “Leveraging IGT’s PlayShot platform to power FanDuel’s online and mobile sports wagering in New Jersey was the natural extension of our technology partnership with IGT,” Connell has declared. They at FanDuel are confident IGT’s confirmed technology and efficient delivery are going to allow FanDuel to carry on offering unrivalled sports betting entertainment to their clients with an “intuitive and reliable user experience”.
Enrico Drago, IGT Senior Vice President PlayDigital, has expressed equal satisfaction at the deal by saying that the firm’s momentum will be continued thanks to it. Drago has emphasised, “IGT’s online and mobile PlayShot platform deployment with FanDuel Group in New Jersey reinforces the omni-channel sports betting expertise of our PlayDigital organization.”
IGT Senior Vice President has concluded his speech by highlighting the importance of the partnership, especially because of the building on “the momentum that [they] created with FanDuel at Meadowlands Racetrack.”
PlayShot was integrated by IGT into GAN’s player account management system that FanDuel uses in order to complete the solution. A responsive HTML site for desktop and mobile designed by FanDuel was also deployed.
Therefore, operators will now be enabled to develop promotions, bet structures and offers, once the PlayShot’s sports betting management tools and the modular HTML 5 framework have all been set in place.
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