Inspired Pairs up with 888 and bet365

Staff Writer Industry News, 888 Casino 217

Online gaming content developer Inspired Entertainment is expanding its empire. The provider recently announced two new deals that will boost its content in new and existing markets.

Thanks to the deals with 888 Holdings and bet365, more players will be able to try Inspired content across the globe. Here are all the details.

On the Front

The content distribution agreement with bet365 enabled Inspired to showcase its virtual sports titles in New Jersey. After the closure of its German casino, bet375 started focusing more on the North American market. The games are already live on bet365’s platform. Moreover, after Inspired signed a deal with 888 Holdings, the company’s casino brand added Inspired content to the lobby.

Bet365 is the first operator to launch Inspired’s virtual sports content. The addition of this collection pushed the operator’s gaming library past the 4,800 mark for sports events – per day.  This agreement was very important for Inspired because it helps the distribution of Inspired’s content. Furthermore, as the developer notes, it represents a “more traditional integration to augment the expansion of live sports betting”.

The Top of the Casino Industry

After the contract finalization with 888, the casino gained access tovirtual games, sports, lottery, and online casino titles. Across Europe and North America, casino players can now enjoy Inspired titles wherever and however they want. Officials from 888 Holdings are quite happy with the content expansion.

For the casino, “Inspired adds considerable value to 888casino players around the world.”

Among the titles that are now available to 888, punters can find Centurion FreeSpins, Super-Hot Fruits, and Book of the Irish. Titles such as V-Play Soccer, Football, Stock Car Racing, and Horse Racing are already waiting on bet365’s New Jersey website.

Inspired Entertainment Vice President of Interactive Games Claire Osbourne stated: “North American growth is a key priority for Inspired and working with 888 and bet365 in New Jersey and beyond is a major step in building our North American presence”.


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