Kindred Integrates GiG Compliance Technology

Staff Writer Industry News, GiG Games 564

Kindred Group has announced that they will be integrating the B2B marketing compliance technology GiG Comply after signing a deal with Gaming Innovation Group.

Kindred Group will be able to track affiliate activities and content for its many online betting and gaming releases using the self-service monitoring solutions. GiG Comply will also enable Kindred to monitor promotional content which includes text, image and banner promotions.

Ryan Henderson, head of affiliates at Kindred Group said that he is looking forward to working with GiG Comply and that the collaboration will strengthen their already existing compliance processes and that GiG Comply will ensure the stability of their affiliates.

Richard Brown, COO at GiG said that they are delighted about the partnership with Kindred Group and that he is looking forward to working on the protection of their brands and end users.

“Kindred is one of the leaders in gambling compliance and we share the same ambition for a safe and trusted gambling environment. Our leading marketing and compliance technology will allow the Kindred Affiliates team to monitor and control affiliate mentions, alongside their existing processes.” said Brown.

The GiG Comply software will be able to scan up to 30,000 web pages daily.

The software will also be able to provide Kindred with the list of locations where any of its brands are mentioned.

Kindred has recently taken the poker product of Relax Gaming into the French market Kindred is also offering gaming content from Pragmatic Play after the two companies signed a distribution deal.

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