LeoVegas CAB Continues Growth with Buying Stake in Pixel Holding Group Ltd

Staff Writer Industry News, LeoVegas Casino 1,019

Following the successful acquisition of Intellectual Property and Software Limited (IPS) in early February this year, which cost it around $84 million (€72 million) the famed globally acclaimed online casino operator LeoVegas has now announced that it had shelled out almost $2 million ($1.7 million, to be exact) in order to buy a majority stake in Pixel Holding Group Limited.

The New Wealthy Owner

LeoVegas AB took the opportunity at Thursday’s press release to declare that it had purchased 51% of the share, and provided further detail into the matter. The purchase was executed by its wholly-owned LeoVEntures Limited investments vehicle and the Stockholm-base company is now a proud owner of the majority of the firm’s stakes.

Being already responsible for certain online casino and sports betting brands (available at the following domains: RoyalPanda.com, SlotBoss.co.uk, BetUK.com, LeoVegas.com, Bingos.co.uk and 21.co.uk), LeoVegas has now officially gained control of the eSports domain at Pixel.bet.

A Crucial Step for eSports and Sweden

Gustaf Hagman, Chief Executive Officer at LeoVegas AB, has commented on the new acquisition of the eSports domain as “an international and fast-growing area”.

He has gone on to describe it as powerful enough to engage “millions of viewers and players every month”. According to Hagman, the purchase of a large share of the Pixel Holding Group Limited stakes denotes an important step and allows LeoVegas a “unique insight into a new and fast-growing segment”. Furthermore, Sweden and the general region of Scandinavia are to become the initial focus markets.

Robin Ramm-Ericson, Managing Director for LeoVentures Limited, has taken the cue from Hagman and added that Pixel.bet prides ‘a passionate team of entrepreneurs’ from the eSports sector and will be a perfect match for LeoVegas AB’s mobile gaming activities.

Ramm-Ericson has wrapped up his statement by saying, “Together we will drive development for the absolute premier experience in eSports betting.”


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