LeoVegas has announced that its sponsorship of the ATP 250 Series tennis tournament, the Swedish Open, has been expanded.
Betting on tennis, specifically betting on tennis on your mobile devices while you are watching the game is one of the categories that grow at the fastest rate in most LeoVegas markets. Therefore, live betting puts high demands on technology and LeoVegas is always in a rush to meet the players’ expectations and deliver the best mobile experience possible.
Stockholm-listed Mobile Gaming Group LeoVegas is assuming the role as a principal partner for the prestigious tennis tournament, building upon the last year’s sponsor partnership which was a huge success. That move was a strategic effort to profile LeoVegas Sport to the tennis offering.
“This venture whet our appetite, and we have therefore chosen to ramp up our sponsorship from Official Partner to become one of the Swedish Open’s Principal Partners,” comments Gustaf Hagman, Group CEO.
Swedish Open is taking place in Bastard from 15 to 22 July and is expected to draw 40,000 fans. The tournament is has been held for the last 70 years and is one of the largest tournaments in the country. Played for the first time in 1948 it is also one of the oldest tournaments in the world. Taking the role of a principal partner, LeoVegas will gain visibility and marketing opportunities in the process.
LeoVegas’ Chief Marketing Officer explained that they are looking forward to the event and that sponsoring Swedish Open strengthens the company’s position as a relevant actor in sports betting. This will only be the continuation of their exciting summer in sport, following the serious start in June with sponsoring the FIFA World Cup.
“Our ambition is to be at the forefront with our data-driven marketing and to combine this with collaborations and sponsorships that have a clear coupling to our offering.”
Being Sweden’s premier GameTech Company and classified as a unicorn with a start-up valued more than $1 billion, LeoVegas Mobile Gaming Group is on the right track following their motto “leading the way into the mobile future”.
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