LeoVegas Goes Live with BetUK Sports Betting Property
King of mobile gaming – LeoVegas Casino – has officially launched a brand-new sports betting brand called betUK.
It was in January 2018 that LeoVegas Group acquired several online casino brands in a £65 million deal agreed with Intellectual Property & Software Ltd which included BetUK.com and 21co.uk among others.
BetUK
The company said on Wednesday that BetUK betting brand has gone through a formal relaunch as LeoVegas Group aims channel a significant part of its resources in making sports betting a primary focus through its recently acquired properties.
LeoVegas has recently launched its sportsbook 2.0 which is now also powering the new BetUK brand.
The company has set its sights on further exploring the UK market and pushing the boundaries in one of the largest gaming landscapes in the world by creating additional brands that would be of appeal to different customer types and targets.
LeoVegas is latching on the strength of BetUK.com domain, hoping to help it grow even further.
“BetUK.com is a premium domain with a very strong link profile that ranks high on Google and other search engines. It is a very exciting move, and I am convinced that it will be a success with strong and sustainable growth.”, Gustaf Hagman, LeoVegas Group CEO, commented.
The Swedish gaming operator has already taken firm steps to bolster its UK position through a recently announced deal with Aspers Casino in London. What’s more, the company also partnered with SBTech, a provider chosen to deal with LeoVegas subsidiary Rocket X for a number of other UK-oriented websites.
And finally, with a view towards further expansion into the sports betting universe, LeoVegas applied to a casino and sports betting license in the company’s native Sweden, hoping to make an epic return home which should allow the company to reach its revenue mark of €600 million by 2020.
PINTEREST
LATEST POST
Gaming Corps’ Connor Blinman Shows Off the Revolutionary Piggy Smash
· May 01, 2025
Grab 7 Million Spins at Easter Giveaway at MidasLuck Casino
· April 23, 2025
New Zealand Finally Moving Toward a Regulated Online Casino Market
· April 03, 2025
Yggdrasil Confirms Swedish Market Domination Via Partnership with Buccone
· March 21, 2025
EXCLUSIVE SIGNUP BONUSES
Milos Markovic is the creative mind behind the content you see on the site. As the head of MM Editing – a digital agency in charge of content for BestCasinos - Milos works closely with his team to deliver high-quality, informative, and SEO-friendly content that makes online casino games easier (and more fun) to explore. From big-picture strategy to the final word on a review, he's involved every step of the way.