LeoVegas Strengthens Pragmatic Play Partnership
Pragmatic Play, online gaming group based in Malta has announced further deepening of the relationship with LeoVegas Gaming Group, who has just launched GoGoCasino in launched GoGoCasino in Sweden.
Brands of Leo
The new deal includes the addition of multi-award-winning video slot Wolf Gold, Chilli Heat and the already popular Mustang Gold on further brands. The addition follows the launch of the first brand on its proprietary multi-brand platform, operating under the collective name “Brands of Leo”.
James Ford, head of the casino at LeoVegas stated: “We are delighted to have boosted our offering with the addition of Pragmatic Play’s games to brands such as Pinkcasino.co.uk, 21.co.uk and BetUk.com.”
Melissa Summerfield, chief commercial officer at Pragmatic Play, added: “This agreement marks a big step in the right direction for us as we continue to bring defining experiences to players. We hope to continue to outperform the competition.”
In January 2019 Pragmatic Play completed the acquisition of specialist virtual sports supplier VSoftCo, and thus strengthened its multi-product approach.
Pragmatic Play on a Mission
According to Yossi Barzely, Pragmatic Play’s chief business development officer, the company has been perceived as a slot provider, and ICE London is the first show where they have actually put that multi-product message out there.
They have acquired Extreme Live Gaming, developed their UK studio and built a new one. Furthermore, they had to upgrade to a new state of the art technology dealers, so they acquired VSoftCO, and added bingo.
He says: “Why did we do this? First, to add variety and diversification for the operators and for the players. The slots have been popular with them for years, and our USP there is that we provide everything by a single API. So now that they already have the slots up and running, it’s easy to add live casino, just switch and nothing else is needed.”
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