Merkur Gaming Applauds ICE Africa Move

Staff Writer Industry News, Merkur Gaming 860

The globally famed ICE brand will be transported to Africa as the new ICE Africa exhibition will be held at Sandton Convention Centre in Johannesburg, South Africa this October.

The decision to rebrand Clarion Gaming’s original event was hailed by Athanasios Isaakidis, event exhibitor Merkur Gaming’s Chief Executive, International.

Perfect Timing

Isaakidis deems the timing ideal to expand across the continent, saying that there could be no better time to take the ICE brand “and the weight it holds within the international gaming industry, to the African continent.”

Merkur Gaming CEO has also highlighted economical and political reasons in Africa that play a key role in the process and make it thereby challenging.

“It is hoped that a prestige event run under the ICE brand will stimulate interest and hopefully lead to further investment in gaming,” Isaakidis has concluded.

“There Is More to Africa than South Africa”

Merkur Gaming’s first man was thorough in his statement and stated that certain sectors are focused on South Africa’s proposed National Gambling Amendment Bill, but that other African countries are also going through some political changes.

That is exactly why, Isaakidis has concluded, it is an essential step to “establish a fully-unified African gaming trade gathering: something that we believe Clarion will successfully establish with ICE Africa.”

Supported by distributor MP Gaming, Merkur Gaming will be showcasing its LPM and casino product selections in Johannesburg on October 24th and 25th at the event, which the company deems a vital stepping stone for the future of Africa.

Markus Wessler, International Sales Director, has underlined the belief.

“It is entirely logical that will seek to support ICE Africa to meet with existing customers and also to leverage the ICE brand as we make new contacts and open up new possibilities.”


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