Microgaming Concludes New Deal with GVC Holdings

February 05, 2020 Staff Writer Industry News, Microgaming 79

Microgaming has recently inked an agreement with esteemed gaming and sports betting group GVC Holdings.

The deal will see an assortment of Microgaming’s igaming content go live with an additional selection of GVC’s online gaming brands throughout the year, including Coral, Gala Bingo, Gala Casino, Ladbrokes and Betdaq.

Extending the Relationship with “Key” Partner

In 2017, the two gaming companies also penned a deal. Then Microgaming content became available through several GVC’s brands – bwin, partycasino and partypoker, in regulated markets such as Spain, Italy, Belgium and the UK.

Andrew Clucas, chief operating officer at Microgaming, stated: “Home to an extensive portfolio of leading brands, GVC are a key partner for Microgaming. Both Microgaming and GVC strive to provide the market with immersive, entertainment-driven experiences, and we look forward to further strengthening our relationship with them.”

Boosting the Offer with High-quality Content

Under the terms of the recent deal, GVC will now be able to enrich its existing casino offering and provide its players with access to a wide range of Microgaming’s exclusive content. This includes popular games such as Immortal Romance, Thunderstruck II, Jurassic World and Lara Croft Temples and Tombs.

Obdulio Bacarese, director of commercial management at GVC, noted: “As players’ expectations are continuously evolving, it is imperative we continue to keep up with their demands and what better way to do so than partnering with Microgaming.

“Microgaming’s immense experience, reputation and performance in delivering quality and innovative content is second-to-none. We look forward to taking their portfolio of market-leading games live across our brands over the next few months to deliver a world-class experience to our players.”

GVC Holdings, the London Stock Exchange company, is licenced in more than 20 jurisdictions, with offices in 18 territories across five continents.

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