Microgaming Strikes IWG Deal to Reach Instant Win Market for the First Time

February 05, 2019 Staff Writer Industry News, Microgaming 73

One of the industry’s leading entertainment providers, Microgaming, has struck a deal with IWG that will transform their most successful slots into instant win games for the first time ever.

The deal between these two experienced and expert suppliers is the first of its kind and it will allow Microgaming to extend its reach in the constantly-growing sector of the online gaming market.

Microgaming to Extend Market Appeal

The award-winning supplier, IWG, will adapt a range of both classic and new Microgaming releases for the instant win market.

IWG will use its extensive knowledge and expertise in the field once again to increase the appeal of supplier’s content and drive additional revenues for the operator. IWG will provide Microgaming with new gaming solutions that aim to broaden their market appeal. The games in question will be available for the market later this year across the supplier’s operator network.

“IWG has a strong reputation for delivering instant win slot games that keep the key characteristics of a popular title while adding a new dimension to the gameplay, which captures the attention of players around the world,” commented John Quinn, director of content strategy at Microgaming.

“We look forward to seeing this transformation of our popular releases, and making them available to our ever-growing network of operators and their players.”

An Experienced Partner

With over 15 years of experience, IWG has launched over 300 top selling, high quality instant win games which perform consistently at the highest level. IWG titles are engaging and retaining players while at the same time driving excellent results for the customers.

Each game’s transformation will be carefully approached in order to create a unique instant win game experience for players. IWG will combine trusted gameplay and exciting features with brand new prize structures and win mechanics. All titles will be available across Microgaming’s extensive operator base which consists of more than 800 biggest brands in the world.

“Fans of Microgaming slots will now be able to enjoy an enhanced experience thanks to this new partnership. By implementing our proven instant win mechanics into its wide range of games, Microgaming will now be able to target a different player base with this unique concept,” Leon Thomas, Chief Commercial Officer at IWG, commented the collaboration.

“We’re delighted to provide them with exciting and engaging instant win games inspired by its catalogue of games and are sure they will prove to be a big hit.”