Mr Green Casino Recruits GiG to Conquer Latvia
Award-winning online gambling operator Mr Green has teamed up with GiG Games for a special deal.
Namely, the duo is set to target the regulated market in Latvia. The European country is happy to welcome their content.
Two Giants United
In iGaming, we love to see big names work together. Such case is this one with the Sliema-based casino and the world renowned software provider. And it’s even better if they come from the same country.
The two iGaming behemoths have been partners for a bit over a year now. The GiG content is popular with Mr Green players, so this is a natural step.
Under the contract, GiG’s software platform, online casino, sportsbook and front end services will get a licence in Latvia. Thus the Maltese company’s position in the region will further improve. GiG already powers 11.lv brand’s sportsbook solution, 75% of which Mr Green owns.
Janis Tregers, CEO Mr Green Latvia, described the signing as an “exciting moment for William Hill Group in Latvia.” The iGaming group has been applying efforts to drive the global brand Mr Green forward.
Tregers sees the agreement as “the perfect compliment to the locally well-established 11.lv brand.”
Malta Goes Latvia
Mr Green Latvia CEO also commented on GiG’s advanced platform.
“By working closely with GIG and leveraging their technology from product and compliance, we have been able to propel 11.lv.”
The group hopes to achieve a similar success with Mr Green in Latvia.
Consequently, Mr Green will provide an online casino and sportsbook to its end users. Mr Green’s motto for the Latvian conquest is, “unique front end where user experience and differentiation are key.”
Richard Brown, CEO of GiG, announced that he was happy with the collaboration with Mr Green. “Latvia is an interesting market for online gambling, we are looking forward to support Mr Green’s growth.”
Lastly, GiG expects the online gambling industry in Latvia to grow by more than 35% over the next two years. The expected market value for 2020 totals €125 million.
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