Mr Green Launches Predictive Tool and Wins Responsible Gambling Award

Staff Writer Industry News, Mr Green Casino 416

Mr Green has had quite an eventful quarter. With their hands busy at all times running exclusive promo deals and welcoming new video slots, the operator still manages to work equally well in all fields.


This month, Mr Green premiered a new set of behaviour triggered interventions, which have been added to the firm’s green gaming tool. With the aim of achieving total client satisfaction and personalisation, the ‘Green Gaming 2.0’ was designed to integrate organic elements into a players’ gaming experience. Increased awareness and a more balanced gaming behaviour are hoped to occur.

The history of the tool goes back to 2017’s Lund, Sweden. It has now grown to encompass novel features such as behaviour interventions and individual real-time push notifications. These are expected to back up balanced gaming and are referred to as the “next step” in the business.

Customer Satisfaction Drives Loyalty

Patrick Jonker, CEO of Mr Green and MD of William Hill International, stated that the company had a long-term relationship with its clients. “After two years with the green gaming predictive tool, we see that our satisfaction index constantly increases at the same time as smarter and individual responsible gaming measures have been introduced.”

The Malta and UKGC-licensed operator’s algorithm works by “analysing a player’s behaviour and combining the subsequent individual data with their own perception of how they play”. As a result, gambling habits are to be balanced and the casino will be enabled to customise offers.

One of a Kind

Proving success is contagious, the ‘Green Gaming Toolkit’ scooped the EGR Innovation in Compliance and Responsible Gamin Award at the EGR Marketing and Innovation Awards in London.

Mr Green representative proudly commented, “We are one of very few operators that offer a predictive tool that helps players assess their own gambling habits.”


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