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William Hill’s newly acquired casino brand Mr Green is facing a £3m fine for failed social responsibility and AML controls. After a thorough investigation, the UKGC that Mr Green was unable to employ effective AML and anti-harm procedures.
As a result, the casino must pay a massive fine and conduct a systematic check-up of its top 250 customers. The Gambling Commission announced that Mr Green’s failings affected a significant number of customers across its online casinos.
The UKGC revealed that Mr Green failed to promote responsible gambling and therefore put its players at risk. Mr Green, as the UKGC announced, had three main transgressions:
The UKGC investigation revealed numerous other incriminating details. For example, many customers had permission to gamble massive amounts of money but had no verified SOF. The Commission found that 113 of 120 reviewed players at Mr Green did not fulfil the casino’s AML checks.
Mr Green admitted that in 2018, there were not enough initiatives and policies for players with problem gambling tendencies. Therefore, the casino was not always able to assist players that needed help or guidance in their addiction. Furthermore, in some cases where interaction existed, it failed to meet the needs of the players. Many interactions were not even recorded, which is a requirement for the casino.
After the decision to penalize Mr Green, the UKGC added that the casino would have to conduct checks of 130 more players. This will complete the 250 biggest clients of the casino check-up. Before the Commission revealed all this, Mr Green urged its affiliate partners to put a stop to all gambling marketing of Mr Green content.