NetEnt and ReelPlay Sign Intellectual Property Agreement

Staff Writer Industry News, NetEnt 2,844

NetEnt and ReelPlay are famous as two of the most innovative game producers in the industry. They are behind some of the most popular slot mechanics and features, including Infinity Reels and InfiniReels.

From now on, the rights of both companies when it comes to these features are protected. The two companies signed a deal that protects and secures the two feature franchises of the companies.

Protecting Quality

When it comes to casino games, NetEnt is a global leader of the digital industry. The company is responsible for some of the best features in slot games on the market. However, there comes a time when such a company needs to protect its features.

For example, the InfiniReels is a brand-new slot franchise that boasts incredible mechanics. As we get ready to welcome NetEnt’s slots that have this feature, the company seeks to set its rights.

Furthermore, ReelPlay is also a world-class casino software developer. Its portfolio includes not only innovative slots, but also a plethora of unique features. One such feature is Infinity Reels, a mechanic that resembles NetEnt’s InfiniReels.

The deal that the companies signed looks to protect the rights of the companies as well as the features.

A New Face of Gaming

Bryan Upton, Director of Games at NetEnt, explained the motivation of his company for this deal with ReelPlay. He said that, as both brands had similar ideas, it made sense for them to come together to reinforce the concepts. They all want to protect the concepts that are facing a highly competitive market.

He also thanked ReelPlay for its innovative approach and close collaboration with NetEnt “in these dynamic times”.

The first game that we will see with this feature from NetEnt is Gods of Gold InfiniReels. The game launches on the 14th of May. Moreover, ReelPlay will welcome its addition Odin Infinity Reels in June. The company already has two titles with Infinity Reels titled El Dorado Infinity Reels and Giza Infinity Reels.


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