Champion among providers of digital casino solutions NetEnt continues its tradition of new growth strategy on regulated markets. The online games supplier has carried out a new venture, this time round teamed up with the Stars Group equipping the Portuguese market with new content. Therefore, NetEnt has become the first provider to launch its top-notch multi award-winning games in partnership with the well-known Stars Group in the country on the Iberian Peninsula.
After the successful technical integration with the Stars Group in Portugal, NetEnt has now made available an ample range of its most popular titles. The Stars Group is one of the world’s dominant gaming companies, with a whole bunch of acclaimed brands such as Poker Stars, Poker Stars Casino, Bet Stars and Full Tilt.
As far as the strategy itself goes, it is a vital part in both companies’ future plans. Growth in regulated markets is what a majority of iGaming firms are currently striving for. Net Entertainment has signed a contract with The Stars Group to mutually benefit each other’s expansion around the globe. Stepping into a market that has just been regulated is the ideal strategy that is definitely going to pay off, the companies believe.
Carl Silverstolpe, MD NetEnt Malta and Chief of European Market Operations of NetEnt, has declared that they at NetEnt are looking forward to seeing where they will launch next. They are generally very optimistic about the future, and already see a great success in the deal with The Stars Group.
“We are working in very close and trustful collaboration with The Stars Group worldwide and already have most of our best-in-breed games available to their players,” Silverstolpe has added.
The NetEnt spokesperson has concluded by pointing out the key importance of NetEnt’s library of mesmerising titles. “I am confident that our market-leading portfolio of games will support PokerStars Casino’s strategy to deliver the ultimate player experience to its customers in Portugal.”
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