NetEnt Games Go Live with Betfred

Staff Writer Industry News, NetEnt 318

From now on, you can play any NetEnt casino game at casino Betfred. The premium casino provider has signed a deal with UK-listed online operator for content distribution.

The deal includes all famous titles from this provider, as well as a range of newly released titles.

Successful Integration

NetEnt games are live with another UK online casino! Net Entertainment, whom you also might know as NetEnt, has finalized a content distribution agreement with Betfred. As one of the key players in the UK regulated market, Betfred has a vast collection of intriguing casino games. And from now on, you can find NetEnt games in the lobby as well.

The integration was successful, and so a myriad of games are already in the featured lobby. The union brings on a wealth of benefits for both parties involved, including expanded audiences and enriched content offers.

Smart Move

The news of the content integration broke a few days ago. NetEnt announced its new alliance with the online casino on its website. In the announcement, the gaming company stated that this move is significant for NetEnt for market expansion.

Namely, through this deal, NetEnt expands its player base in the UK and strengthens its position in the regulated market. On the other hand, Betfred gains access to award-winning content and thus enriches its game offering. Here is what the Managing Director of NetEnt UK Ltd, Andy Whitworth, said about the partnership.

“We are obviously delighted to partner up with one of the leading UK operators with their large base of dedicated players. I’m certain that the Betfred players will enjoy our games with unique features. And that our tools will help Betfred grow their business within online gaming.”

Of course, praise comes from the other side as well. Andrew Horne, Head of eGaming at Betfred, has said that NetEnt is known for the quality of their games. He is of the opinion that the upcoming roadmap looks quite interesting. Finally, he added that they all look forward to offering classics and exciting new titles at Betfred casino.


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