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The top tier provider of digital casino solutions NetEnt has entered the Lithuanian regulated market through a partnership deal with TOP Sport and therefore continued its expansion across regulated markets worldwide.
We can freely say that NetEnt is on an expansion spree this year since the company has already moved into the Mexican and Norwegian markets as well as signing up additional partners in Portugal and New Jersey.
They are also preparing to enter Pennsylvania’s regulated iGaming market since they applied for a supplier license last week with the ambition to go live as soon as the market opens. With this partnership deal with Lithuanian betting company TOP Sport, NetEnt’s game have gone live in the Lithuanian market for the first time.
”We follow our growth strategy by strengthening our position on regulated markets and we are very pleased that our popular games are now also available for players in Lithuania”, NetEnt chief product officer and managing director of Malta operations Henrik Fagerlund said.
Fagerlund added that that entering new markets is a key to their strategy. Lithuanian market has matured since the regulation of the market in 2016 and now has great potential for NetEnt.
Earlier this summer, recently appointed CEO Therese Hillman insisted the company takes action after a modest Q2 revenue growth. She is confident NetEnt portfolio would do better in Q3 and Q4. After a successful technical integration, a selection of titles from NetEnt’s portfolio is live with the operator TOP Sport which is the largest betting and gaming company in Lithuania.
“We’re sure that players will love our games and I won’t rule out that we’ll be working with more Lithuanian operators in the future.”
TOP Sport offers casino games, esports and live dealer games available on all devices using BetGames, Betsoft, EveryMatrix, SG Digital and Tom Horn.
Established in 2002 as the first betting company in the Baltic state, TOP Sport has betting shops in 31 towns with 85 betting locations and 28 TOP Sport casino slot machine venues.