NetEnt Inks Deal with SvenskaSpel

Staff Writer Industry News, NetEnt 636

NetEnt has entered an agreement with SvenskaSpel Sport & Casino AB to supply a wide selection of its games as the re-regulated gambling market in Sweden opens in 2019.

The deal between the gaming software giant NetEnt and the subsidiary of Swedish state gaming operator SvenskaSpel is currently in preparation for the launch of the country’s market on 1 January 2019.  NetEnt has undergone a carefully conducted qualification process and has been selected as online casino supplier to SvenskaSpel Sport & Casino AB.

Fredrik Wastenson, managing director and head of business unit at SvenskaSpel Sport and casino, commented the deal.

 ”NetEnt was an obvious choice when selecting an online casino supplier ahead of our re-regulated market entry on January 1, 2019. We are convinced that they will deliver casino games of the highest quality and become a very important partner for us.”

SvesnkaSpel Preparing for Online Casino Gaming

Svenska Spell will expand into online casino gaming for the first time next year after the re-regulation of the Swedish market.

Formed in 1997, SvenskaSpel is the largest gambling operator in the country with its brands such as Lotto, Triss, Stryktipset, Oddset, Vegas and Casino Cosmopol. With the re-regulation, the company will lose its iGaming monopoly but will offer a much broader range of online gaming options.

Riksdagen, the Swedish Parliament approved the re-regulation of the market on 7 June 2018 and the new legislation comes into force at the beginning of next year. Regulated markets are a part of the key NetEnt’s strategy and they will be ready to operate on the day the market opens.

Henrik Fagerlund, managing director of NetEnt Malta and chief product officer of NetEnt, added: “I am very pleased that SvenskaSpel has selected us as supplier ahead of the Swedish market re-regulation.”

“SvenskaSpel is the most established gambling operator and the largest sponsor of sports in Sweden. We really look forward to a close collaboration to deliver best-in-class digital casino games to SvenskaSpel’s customers.”


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