NetEnt Opens New Chapter with UK Office

Staff Writer Industry News, NetEnt 3,003

Leading casino content provider NetEnt is solidifying its position in the UK market. As they recently announced, the superb supplier has opened a new office in London. With this starts a new chapter of NetEnt reign in the British market.

Immediate Support

The office located in the Kings Cross district will be populated with members of the new subsidiary NetEnt UK Ltd. As NetEnt announced, a new subsidiary and an office were high on the list of priorities for significant UK expansion. This was a very important strategic move for the company.

The UK market is an important strategic priority. Therefore, setting an office right in the heart of the market will serve as support for the local operators.

The office was opened by Andy Whitworth, who is the new Managing Director of NetEnt UK and Chief Strategy Officer, and Rob Fell, the Director of Platform Products and Services. As Andy Whitworth highlighted, the company needs a local presence to better support its valued customers and expand its market share. They already recruited some key talents from the industry and are ready to begin the second round of recruitment. The UK team has prepared for all challenges with top talents from the field. Finally, they expect the office to grow further within the next few months.

Support from the Top

Therese Hillman, the CEO of NetEnt, released a statement expressing her hopes for the success of the new UK office. As she described it, the new office is a “natural next step and an example” of their “commitment to the local market”.

The UK is already its largest market. NetEnt sees a short-term opportunity to grow its market share by “being closer to our UK based customers”. She concluded her statement by saying that increased UK presence is one of the NetNet’s Group’s key strategic initiatives this year.


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