NetEnt Rolls out New Aggregation Platform NetEnt Connect

December 10, 2019 Staff Writer Industry News, NetEnt, Red Tiger 30

NetEnt, who recently acquired rival company Red Tiger, has great innovations to share.

The Stockholm-listed firm is releasing its brand new aggregation platform. Its name will be resounding – NetEnt Connect.

Live as Can Be!

NetEnt Connects has gone live. The innovative new aggregation platform will provide the provider’s partners with an array of fresh gaming content. The portfolio will include the titles released by the Red Tiger studio, as well. In total, that will be hundreds of incredible, ultra immersive titles.

The new platform will commence in a closed beta form with Casino Room (Ellmount Gaming Ltd.). More online gambling operators will follow in both 2019 and 2020.

The aim behind the design of the platform is to reach customer relationship above all. Besides, another mission is to integrate across multiple regulated markets.

Engagement on a New Level

NetEnt Connect touts the best of both worlds in terms of partner game suppliers and its own gamification engine. The bonus and gamification hybrid, NetEnt Engage, is NetEnt’s trademark creation. Red Tiger is, of course, the first to have the honour of displaying its games on NetEnt Connect.

Henrik Fagerlund, Managing Director of NetEnt Malta and Chief Product Officer, commented on the launch. NetEnt CPO said that the speed at which NetEnt moved forward testified for its hard work and partnerships. The fact that Red Tiger is the first to go live with the new platform is proof that the collaboration is successful.

“It also shows great promise for NetEnt Connect which is a key part of NetEnt strategy going forward,” Fagerlund said.

Gavin Hamilton, CEO of Red Tiger Gaming, also provided his commentary.

“A key incentive to work with NetEnt was to tap into the reach and markets it has built up.”

Hamilton expressed excitement at the early collaboration. With the deal now complete, “NetEnt customers can go live seamlessly with Red Tiger too.”

The official launch of NetEnt Connect will take place in early 2020. The Swedish company will make it available to clients market by market.

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