The famous software developer NetEnt has continued with its USA expansion strategy. The most recent move NetEnt secured is a deal with DraftKings from New Jersey.
According to that deal, DraftKings will be able to showcase the impressive portfolio from NetEnt on its own platform.
Ever since the announcement that markets in USA are now free to open, numerous software companies as well as casino operators have been rushing to make a place for themselves out there.
NetEnt, being one of the top providers in the world, is one of them. As currently 7 states have proper casino and sports betting legislation, all casinos and providers are looking to set up a base in any of those states.
After all, to get a license for work in any USA regulated state, online casinos need to form an alliance with land-based casinos that work there.
So far, New Jersey has been the least restrictive state, with several immense land-based casino operators and somewhat of a liberal approach to legislation. NetEnt has finalized several deals in New Jersey precisely because this is one of the best markets in the USA and is very welcoming for newcomers such as NetEnt.
This new deal brings another chance for Net Entertainment to expand its influence and reach new audiences. Right now, this game producer is known as one of the best producers in the global market, but it never stops searching for new ways to expand its presence.
DraftKings is the leader in fantasy sports with an enormous fan base. Officials from both companies are excited about the deal, while the Managing Director of NetEnt, Erik Nyman, said that he is confident this will be very beneficial as “they will add a new dimension to the market”.
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